The European Union (EU) continues to see a steady rise in demand for frozen fruits, vegetables, and French fries, with imports from countries like China playing a significant role in meeting this demand. In 2023, the EU market for frozen fruits and vegetables reached an estimated value of $17.3 billion, driven by the growing consumer preference for convenience foods. Supermarkets and hypermarkets remain the primary sales channels due to their accessibility and broad product offerings, making them popular destinations for frozen produce purchases.
China, alongside countries like Belgium and Poland, has become a key supplier of frozen fruits and vegetables to Europe. Products such as broccoli, cauliflower, and garlic from China are particularly popular due to their competitive pricing and reliable supply. This supply chain relationship is crucial for Europe, especially as some regions face disruptions from global trade issues, leading to a diversification of sourcing options for European importers.
The frozen fruits and vegetables segment, including exotic fruits like berries, has been growing at a rate of about 15% annually, with China being among the top contributors to this growth. As European consumers prioritize healthy and easy-to-prepare foods, the demand for these products is expected to continue rising, bolstered by China’s expanding production capacity.
With China’s ability to scale its frozen food production, it is well-positioned to support the EU market's need for quality frozen products. This dynamic trade relationship highlights the interdependence of global food markets and the role that emerging suppliers play in ensuring year-round availability of diverse food options across Europe.(Credit to EastFruit)