Copenhagen, June 12 – In a strategic move to enhance its cold chain logistics capabilities in Europe, Prosperity Universal's General Manager led a company delegation to visit Maersk (MSK) on June 8. The two companies reached an agreement to collaborate on expanding cold chain services in the European market, with a particular focus on utilizing Maersk's cold chain solutions for both European shipping routes and inland transportation. This partnership aims to improve Prosperity Universal's supply chain efficiency and market competitiveness in the region.
During the talks, Prosperity Universal and Maersk executives delved into the challenges and opportunities in broadening cold chain coverage and reliability across Europe. The focus was on meeting the growing demand for frozen products, such as French fries and frozen meats, across various European markets. "Demand for high-quality frozen products in Europe is on the rise," said Prosperity Universal's General Manager. "By partnering with Maersk, we aim to leverage their world-class cold chain technology and extensive logistics network to enhance transportation efficiency and ensure our products remain in optimal temperature conditions from origin to destination."
Maersk's management team presented its latest cold chain expansion plans for Europe, highlighting advanced cold chain management technologies, energy efficiency improvements, and temperature-controlled storage facilities. The discussions also touched on green logistics and low-carbon transportation, with both companies exploring renewable energy solutions to reduce carbon emissions in cold chain logistics and contribute to global sustainability goals.
The meeting further explored strategies for addressing seasonal demand fluctuations and regional preferences within the European market. Both sides emphasized the importance of data-driven supply chain management to optimize inventory and distribution strategies. Maersk expressed its commitment to working closely with Prosperity Universal to track changing consumer demands and deliver high-quality frozen products through a flexible and efficient cold chain service.
The talks cemented a deeper strategic partnership between Prosperity Universal and Maersk in the European cold chain market. Both companies expressed optimism about exploring innovative cooperation models and advancing cold chain logistics modernization and sustainability. Together, they aim to provide customers with efficient and reliable logistics support across Europe.